The greatest challenge facing marketers that need to engage a large demographic and many leads is how to deliver the right message at the right time to each individual contact.
Marketing Automation gives those marketers efficient tools to nurture leads, deliver complex campaigns and engage customers with relevant content.
Your clients go through many phases in their life, and that's why it's important that you deliver content and initiate sales activities that appeal to their situation. It's especially important to deliver them in a personal way that doesn't make you sound like a robot. Marketing Automation makes it possible to do just that, and situations you might typically use it in include:
Marketing Automation is an ongoing process that is never done and always demands adjustments that are based in what you experience and how your communications strategies unfold. That's why marketing automation is controlled by the communications and marketing team rather than IT, and that's why Kentico's Marketing Automation is designed from the ground up with a simple drag-and-drop interface that smooths the process of establishing new campaigns or updating the workflow of current activities.
Contact us if you'd like to hear more about Kentico Marketing Automation and how marketing automation can effectivize your marketing activities.
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Addisolv is an IT consulting company that provides creative web solutions that are technically sound, visually strong and support our clients' business objectives by optimizing usability, information architecture, performance and availability.
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Seattle, WA 98109
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